Response Curves
Understand the relationship between spend and conversions for each channel to identify points of diminishing returns.
Channel Performance and Saturation
How to Use These Charts
Select a channel above to see its detailed response curve (left) and how it compares to all other channels (right).
- Saturation (Left Chart): The flattening of the curve shows where a channel becomes less efficient. Channels that flatten early (like Channel 1) are easier to saturate than channels with a long, gradual curve (like Channel 3).
- Efficiency (Right Chart): Steeper curves represent more efficient channels at lower spend levels. The highlighted curve corresponds to the channel selected.