Welcome to the Media Mix Model (MMM) Showcase

This application allows you to explore and analyze the performance of a Meridian Media Mix Model. Below you'll find an overview of the model's required inputs and key fit metrics.

Executive Summary (Annualized)

$110M Current Revenue Attributed to Marketing
5.5 Current Marketing ROI
+$50M Projected Revenue Lift from Optimization

Model Inputs

{
    "media": {
        "media": [
            "Channel0", "Channel1", "Channel2", "Channel3", "Channel4"
        ],
        "spend": [
            "Channel0_spend", "Channel1_spend", "Channel2_spend", 
            "Channel3_spend", "Channel4_spend"
        ]
    },
    "controls": [
        "seasonality", 
        "market_trends"
    ]
}